As a former SAP manager, successful entrepreneur and founder of the start-up company Innoplexia GmbH, Prof. Dr. Herbert Schuster is one of the most renowned digitization experts in Germany. The main topics of his lectures are digital transformation, data-driven decision-making and digital market and consumer research.
„Most companies in Germany have no challenges but real problems!“
„It is about time to transform, since the customer has been completely transformed for years!“
„Darwinism live - every day companies die and new business processes are generated.“
„A motto with two messages: ACT. SIMPLY.“
Companies in times of digitized customers and competitors: A status quo analysis of the market.
The principle of the “Fastest Follower” – don’t be afraid of disruptors!
Digitized consumers: market knowledge and analytics for a better understanding of the customers’ needs
German economy in transformation? A status report concerning the digital fitness of German companies
Transformation – 10 Do’s and Don’ts when implementing change
From Big Data to Smart Data to Smart Services
Data as a Business: Data as the most valuable raw material of the future – how to generate and process them.
Google, Facebook, Amazon: Why to keep an eye on these three companies
AI explained for everybody. Concrete Examples of how to use these methods as a company
AI & Business: How can we unfold the potential of these new technologies? An overview of things that will change.